Cognito Brands News

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Downtown Wallace Idaho, Cognito Brands second store location

History of Wallace, Idaho

January 02, 2024

Ever heard of a town so resilient, it rose from the ashes not once, but twice? That's Wallace, Idaho, for you. A gem nestled in the Northern Rockies with a past as turbulent as it is intriguing.

 

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Discover the thrill of surfing at the 11 best surfing beaches on the west coast. Uncover Washington, Oregon, and California's hidden gems for wave riders!

11 Best Surfing Beaches on the West Coast

October 27, 2023

Ever been kissed by the sun while riding a wave? That's the thrill of surfing, my friends. It’s not just a sport, it’s an obsession. And where better to indulge this passion than on the West Coast?

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The 23rd

The 23rd

March 18, 2021 4 Comments

The Lord Is My Fishing Guide

I'm in a small bible study that meets every other week.  Recently we discussed the 23rd Psalm which is so familiar to so many. My friend Doug noted that David (the author of the Psalm) used the visual picture of a shepherd because he was so intimately familiar with the metaphor.  He challenged us to come up with our own that made the 23rd a bit more personal.  I did so (although in the form of a story) and share it here...

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Warm Water Fish...Bass and Walleye

Warm Water Fish...Bass and Walleye

February 04, 2021

Warm Water Fish...Bass and Walleyes

Largemouth Bass and Walleyes are the fish of my youth.  Growing up in Wisconsin, we spent our summers on a weedy bay in tannin-colored Clam Lake...in the heart of the Chequamegon Forest.  Muskies, crappie, and walleyes were the typical fare.  I figure we caught one fish per 100 mosquito bites, but whether it was watching a bobber from the dock or rowing out to throw spinners and jigs, it was always worth the effort.

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Wild, Wild Life

Wild, Wild Life

December 21, 2020

Wild, Wild Life

We are introducing an entirely new line featuring wildlife photography from the renowned nature photographer Charlie Lansche. Charlie hales from the greater Yellowstone region and spends countless hours sitting and waiting

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A Summer Of Cutties

A Summer Of Cutties

November 23, 2020

A Summer Of Cutties

As I prepare to launch a new cutthroat trout fishing hoodie featuring a Yellowstone cutty image by AD Maddox, I have been reflecting on my local fish.  OK, I'll admit it...I'm incredibly spoiled.  Living in Northern Idaho, my "home waters" are full of feisty Westslope Cutthroat Trout.  As such, they have quickly become my favorite.

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In Honor of the Mayfly

In Honor of the Mayfly

November 17, 2020

In Honor of the Mayfly

I am presently launching a new mayfly print fishing hoodie featuring art by James Dunlap.  James does naturalist illustrations of the multiple life stages of many trout staples.  Ryan Dunmeyer provides the entomological expertise to James with exhaustive effort in collecting and photographing every development stage.  We took a collection of the Dun & Dun mayfly images for our newest offering. 

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Freedom of Rock Climbing

Freedom of Rock Climbing

March 10, 2020

Living the Wanderlust Lifestyle

For many, living the life of a rock climber encompasses far more than just finding a way to get a good workout and relieving the stress of everyday life. Although, physically, rock climbing is an incredible exercise plan, it is the spiritual core of a person and the emotional/mental side that finds the most pleasure when “scaling” the cliffs.

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Getting It Right Redux

Getting It Right Redux

February 08, 2020 1 Comment

Getting It Right Redux

When I launched Cognito Brands, Inc.  we had a line of fishing apparel (Fincognito) and only a foggy vision for what lied ahead.  Now we seem well established, adding Mountaincognito and Oceancognito brands to our Fincognito brand.  

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A Conversation With Travis Sylvester

February 08, 2020

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